Aerial view of a house with a screened-in swimming pool in the foreground, surrounded by palm trees and single-family homes with gray roofs.

Absolute Aluminum Unveils Bold New Look Ahead of Expansion

POSTED September 11, 2024 BY Summer

Venice, FL— Celebrating over 35 years in business, Absolute Aluminum, a leading provider of pool & patio enclosures, StruXure pergolas, and more, is excited to announce an eye-catching rebrand. The new look reflects the company’s daring, bright, and courageous employees who are the lifeblood of its operations. This rebrand comes at a pivotal time for Absolute Aluminum as it prepares to expand into new markets across the region. “The colors are bold and confident, and we’re pretty bold in what we say.”, said Dale (DJ) DesJardins, CEO of Absolute Aluminum. “We tell every customer that we will provide them a Solid Education, Solid Communication throughout the project and the Solid Installation. I would say, that’s pretty bold.”

Tying into this new look is the company’s playful tagline: “Cage Looking RRRUFF? Mystery Solved.” This slogan captures the essence of Absolute Aluminum’s commitment to solving customers’ outdoor living problems with expert precision, while also showcasing the company’s fun and approachable culture. The rebrand also includes the introduction of a new mascot, paying tribute to Horatio—the star of Absolute Aluminum’s popular commercials. This mascot will forever honor Horatio’s place in the company’s story and symbolize the emphasis Absolute Aluminum is putting on keeping pets safe and happy during home improvement projects.

“In 10 years, I see the company all over the state of Florida, expanded beyond the state lines into Texas with the people that are here now that want to continue on this voyage, running those locations.”, Said Ryan Manual, COO of Absolute Aluminum. As Absolute Aluminum continues to expand into new markets, the company remains dedicated to providing the world-class service that has defined it for nearly four decades. The rebrand symbolizes the exciting future ahead, driven by the same passion and excellence that has always been at the heart of the company.

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Don’t Just Take Our Word For It!

“Marco B and the guy he had with him did a fantastic job repairing my screen. It was a tall cage and they replaced a square of screen efficiently and now it looks better than new!!”

Mary Brett E.

“Marco and Roger did a fabulous job. Worked very diligently and had a job done in two days. Really love the cage now. The workmanship, materials, and precision are top-notch.”

Thomas P.

“Throughout the entire project, we always felt we were in very capable hands. The team followed up several times to make sure everything was progressing to our satisfaction, which we truly appreciated. We are very satisfied with the result and can absolutely recommend Absolute Aluminum.”

Uwe W.

“I had an amazing experience with Absolute Aluminum. From the bidding process to the the build. Everyone there that I dealt with is very professional. The do quality work and I would highly recommend them. Thank you for creating an amazing outdoor living space!!!!!”

John L.

“Great job. Very happy with the results and looking forward to many years of enjoying it. In my opinion Absolute Aluminum is the Absolute best!”

Dennis S.

“Excellent product and awesome installation. Manuel and his 2 sons did a fantastic job and always looked out for our best interests. If the plan didn’t look right, it was adjusted with no extra charges. Highly recommend the panoramic screen view. We have 43 feet of unobstructed view. It is just beautiful. We are very happy with the outcome!”

Louise L.